Five ingredients to move from theory to practice.

Author(s)
Bergmaier, R.M. & Laube, F.
Year
Abstract

This paper outlines the basic components that must be in place as precondition for public transport to effectively perform in a competitive transport market. The components can be grouped into a sellable product, political support, coordination of operators, marketing and meticulous attention to detail. Each component is explored with respect to its significance and global benchmarks of excellence are shown as examples. The paper focuses on following key aspects: services; politics; coordination; marketing; and attention. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E214755.

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Publication

Library number
C 39647 (In: C 39622 CD-ROM) /72 /10 / ITRD E214778
Source

In: Delivering sustainable transport : “it’s got legs” : conference papers 2006 AITPM National Conference, Hotel Sofitel, Melbourne, 3-4 August 2006, p. 395-402

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.