"Flash for life" : community-based prompting for safety belt promotion.

Author(s)
Geller, E.S. Bruff, C.D. & Nimmer, J.G.
Year
Abstract

A community- based strategy for promoting safety belt use was field- tested in two adjacent rural communities, one populated by a preponderance of students, faculty, and staff of a major university. The intervention involved the front- seat passenger of a stopped vehicle displaying to the driver of an adjacent, stopped vehicle an 11 x 14 inch flash card that read, "PLEASE BUCKLE UP- I CARE." If the driver buckled up, the "flasher" flipped over the card and displayed the message, "THANK YOU."

Request publication

3 + 5 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
B 29892 fo /83.2 /91 /
Source

From: Journal of Applied Behavior Analysis, 18 (1985) No. 4, p. 309- 314, 11 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.