Several methods, including a random digit dialing survey, were used to contact groups in the community. The intent was to ascertain: 1. what was know and understood about the campaign and various campaign events, as well as what was liked or disliked, 2. what the self-reported belt wearing tendencies were before, during and after the campaign and 3. the factors affecting belt use. In short, the aim was to learn what worked or failed to work in this campaign so that it could be applied to future efforts.
Abstract