The forgotten public transport mode : market research into Melbourne's taxis.

Author(s)
Wilson, D.I. Heathcote, E. Howe, E. ... [et al.]
Year
Abstract

Taxis are an important part of public transport in Melbourne carrying over 30 million passengers and earning in excess of $ 88 million in revenue annually, but there has been relatively little research into the industry.Some market research on the sociodemographic characteristics of taxi users and non- users in Melbourne are described. The model developed in this paper provides a basis upon which marketing of the industry may begin and stresses the importance of marketing an integrated public transport system of which taxis are a key part.

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Publication

Library number
B 28035 (In: B 28025) /72 / IRRD 277706
Source

In: 10th Australian Transport Research Forum, Melbourne, 13-15 May, 1985, Volume I, p. 217-245, 23 ref.

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