The formulation of marketing strategy in urban public transport.

Author(s)
Moran, A.J. & Jones, W.H.
Year
Abstract

Parameters of marketing strategy formulation in the context of urban public transport are described. In particular the usefulness of the marketing mix and segmentation concepts are emphasized. A marketing mix comprising the two primary dimensions of service attributed and promotion is advocated, the service attributes to include price, in-vehicle time, mesh density, frequency, reliability and comfort.

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Publication

Library number
B 10070 T /72/ IRRD 216083
Source

Transportation, Vol. 4 (1975), No. 3 (September), p. 209-229, 3 tab., ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.