Framing and choice of transportation mode : testing the discrimination model versus subjective expected utility SEU theory.

Author(s)
Lüdemann, C.
Year
Abstract

In this article the discrimination model of probabilistic choice proposed by Lindenberg is tested in a telephone survey. This model is based on the assumption of bounded rationality in the sense of restricted information processing capacity. Unlike subjective expected utility (SEU) theory, which is also tested, the discrimination model assumes that the cognitive limitations are so severe that actors will only be able to focus on one main situational goal, or `frame', at a time. Problems of this model are discussed, and measurement instruments and the results of a telephone survey with road users are presented. In an `experimentum crucis' the discrimination model is tested against the SEU model. (A)

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Publication

Library number
981729 ST
Source

Rationality and Society, Vol. 10 (1998), No. 2 (May), p. 253-270, 41 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.