The framing of decisions and the rationality of choice.

Author(s)
Tversky, A. & Kahneman, D.
Year
Abstract

The psychological principles that govern individual decision making produce predictable reversals of references when the same decision problem is framed in different ways. Inconsistencies are illustrated in choices involving monetary outcomes, both hypothetical and real, and in policy questions that pertain to the loss of human lives.

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Publication

Library number
B 17872 /01/
Source

Stanford, Stanford University, Department of Psychology, 1980, 28 p. + app., ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.