Strengthening mobility policy using psychology and behavioural economics. People do not only base their choices for using certain transport modes on rational grounds, such as time and money. In practice, people are also governed by their emotions, exhibit habitual behavioural patterns, and fail to routinely make use of all available information when arriving at their decisions. By taking into account the insights derived from psychology and behavioural economics about irrational choice behaviour, it is possible to create better and more effective mobility policy. This is stated in the KiM Netherlands Institute for Transport Policy Analysis 'Behaviour in policy' report. This study uses practical examples and other methods to reveal what psychology and behavioural economics have to offer policymakers. Virtually every policy measure has an effect on peoples' behaviour. The report offers policymakers starting points for understanding the rational and irrational ways in which peoples' travel behaviour is shaped. (Author/publisher)
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