The main goal of this dissertation is to offer a behavioural perspective to explain the expanding use of private cars, and to provide a basis for policy support aimed at reducing car use. First, an overview is given of the social and individual factors influencing the increasing use of cars, and of possible strategies for behaviour change aimed at reducing car use. Second, in the empirical part of this research, possibilities are explored for reducing private car use via behavioural change. Two field studies were conducted, which largely follow the same research design. In the first study respondents were interviewed invidually. In the second field study group discussions were organised, in which respondents were questioned individually before and after discussion.
Abstract