During the month of April 1987, the Israel Road Safety Authority mounted a two- pronged pedestrian safety campaign entitled. "A Golden Word for Safety". The major expenditure on the campaign was for intensive mass media coverage, including daily radio and television prime time broadcasts. The second aspect was the mobilization of volunteers to be stationed on busy streets and explain to offending pedestrians the nature of their unsafe actions. Results on the long term are presented in their relationships with the costs.
Abstract