"A golden word for safety" : when is a safety campaign good enough ?

Author(s)
Katz, A. & Elgrichi, A.
Year
Abstract

During the month of April 1987, the Israel Road Safety Authority mounted a two- pronged pedestrian safety campaign entitled. "A Golden Word for Safety". The major expenditure on the campaign was for intensive mass media coverage, including daily radio and television prime time broadcasts. The second aspect was the mobilization of volunteers to be stationed on busy streets and explain to offending pedestrians the nature of their unsafe actions. Results on the long term are presented in their relationships with the costs.

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Publication

Library number
B 29675 (In: B 29651 [electronic version only]) /83 / IRRD 8282542
Source

In: Proceedings of the International Conference on New Ways and Means for Improved Safety, Tel Aviv, Israel, February 20-23, 1989, p. 339-343

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.