The paper consists of two parts. Part one focusses on problems concerning the application of current assignment methods. A major issue, the calibration of assignment models, is discussed. The second stages involves a logit model representing the choice of one of these labelled routes on the basis of generic route attributes and attributes specific to a particular route or label. Marketsegmentation has been used to establish the importance of personal and trip characteristics. The estimation results demonstrate the importance of effect of factors other than time and distance.
Abstract