How to address 15/16 years old youth with respect to traffic safety.

Author(s)
Chaloupka, C.
Year
Abstract

In Austria since 1997, 15 year old people instead of 16 year old are allowed to have a driving licence for mopeds. As the people of this age group are frequently involved in traffic accidents, the Austrian Ministry of Transport and Science financed this project in order to find ways to develop better target group oriented communication methods as a part of traffic education programs. This contribution gives an overview about this project. A discussion of the results ends with a catalogue of criteria for communication strategies, that should be taken into consideration whenever young people of an age of 15/16 are addressed in connection with traffic issues, be it directly or indirectly. This catalogue includes also requirements concerning the trainer or teacher, and it deals extensively with the contents and with the construction of messages. For the covering abstract see ITRD E122795.

Publication

Library number
C 31072 (In: C 31058 [electronic version only]) /83 / ITRD E122809
Source

In: Road user characteristics with emphasis on life-styles, quality of life and safety : proceedings of the 14th workshop of the International Cooperation on Theories and Concepts in Traffic Safety ICTCT, Caserta, Italy, October 25-27, 2001, p. 149-155, 15 ref.

Publication (link)

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.