How to appeal to 15/16 year olds directly or indirectly in the frame of traffic education programs with focus on alcohol and drugs.

Author(s)
Chaloupka, C. & Risser, R.
Year
Abstract

In Austria since 1997, 15 year old people instead of 16 year olds are allowed to have a driving licence for mopeds. As these people of this age group are frequently involved in traffic accidents, the Austrian Ministry of Transport and Science financed this project in order to find ways to develop better target group oriented communication methods as a part of traffic education programs. This contribution gives an overview about this project. A discussion of the results ends with a catalogue of criteria for communication strategies, that should be taken into consideration whenever young people of an age of 15/16 are addressed in connection with traffic issues, be it directly or indirectly. This catalogue includes also requirements concerning the trainer or teacher, and it deals extensively with the contents and with the construction of messages.

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Publication

Library number
C 17155 (In: C 17017 [electronic version only]) /83 / ITRD E107464
Source

In: Alcohol, drugs and traffic safety T2000 : proceedings of the 15th ICADTS International Conference on Alcohol, Drugs and Traffic Safety, Stockholm, Sweden, May 22nd - 26th, 2000, pp.-

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.