How is behaviour modified ?

Author(s)
Rothengatter, T.
Year
Abstract

The author identifies the most common categories of behaviour leading up to accidents: a) speed, b) driver state, c) overtaking manoevers, d) not yielding when indicated, and e) following distance. It is suggested that most behavioural requirements are specified in negative terms. To modify behaviour the desired behaviour must be specified first. Behaviour does not occur without a context. Contexts are identified in which behaviour occurs and in which alterations are to be made. These contexts include a) the physical environment, b) the cognitive basis, c) motivational aspects, d) the socio-cultural context and e) law and law enforcement. How each can be used to modify behaviour is considered. The roles of feedback and prompts and punishment and reward schemes in encouraging desired behaviour are discussed.

Publication

Library number
C 3197 (In: C 3189 [electronic version only]) /83 / IRRD 867367
Source

In: Behavioural research in road safety IV : proceedings of a seminar at Brunel University, 6-7 September 1993, p. 81-86, 13 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.