How to increase the odds for effective mass media campaigns.

Author(s)
Elliott, B.
Year
Abstract

This paper attempts to answer four questions: -who benefits most from mass media campaigns? -why do we always and so readily contemplate mass media campaigns? -what can mass media campaigns achieve? -how can we maximise the impact of a mass media campaign? (Author/publisher)

Request publication

8 + 7 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
C 22741 (In: C 22737) [electronic version only]
Source

In: Invited speakers papers presented at the Road Traffic Safety seminar 1988, Wellington, New Zealand, 14-16 september 1988, p. 68-85, 22 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.