The IAM Mature Driver’s Assessment (MDA) is a 60-minute session taken in a candidates own car with an approved assessor from the IAM. It is aimed at mature drivers who wish an independent view of their standard of driving measured against a standard set of indicators recorded on a form. Feedback is entirely confidential and designed to assist individuals and their families make the difficult and sensitive decision of if and when to stop driving. As well as a full written report candidates receive a certificate to show if they are rated as ‘Excellent’ or ‘Competent’. If problems are detected they can be rated as ‘Needs Attention’, or ‘Safety Concern’. The MDA was launched in June 2014 and is available across the UK. It was developed from previous experience with the IAM’s Drive Check 55 product with updated assessments forms and training for IAM staff. The product was advertised on line, on the IAM website, in numerous IAM press releases and via feature placements in publications such as the Daily Telegraph motoring section. Over 600 sessions have been sold to date. This report summarises the findings from a quantitative analysis of 558 MDA assessment forms recording information on age, gender and outcome. In addition a qualitative telephone survey of 419 MDA customers was carried out by call handling experts Mercury to record common motivations for taking the assessment and other marketing information. (Author/publisher)
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