GIDS has aimed at a definition of standard rules, a protocol for the filtering, prioritisation, integration, and presentation of the various sources of information. It also has developed means of supporting drivers' performance of specific aspects of the driving task with the capability of adapting such support to the needs of individual drivers. This chapter assesses the likely acceptance of such new functions in vehicles, and considers the impact that widespread acceptance of such technology would have. Some general issues in the marketing of systems such as GIDS, including the aspects which are likely to seem attractive and unattractive to potential users are first discussed. Obviously the marketing of GIDS will have no small influence on its acceptance by the public, which is discussed in the next section. Acceptance will in turn determine the impact of GIDS, which is considered in Section 11.3. Finally, in Section 11.4, the collateral impact of the GIDS programme is discussed. Special reference is given to the extent to which GIDS is capable of generating spin-off not only towards other RTI topics, but also towards technological and behavioural insights of a very general nature. For the covering abstract see IRRD 859107.
Abstract