Abstract
Between 1989 and 1996 the Transport Accident Commission of Victoria, Australia has conducted 12 mass media campaigns addressing the problem of drinking and driving. This paper has 3 aims - a) to describe the key objective underpinning the integrated programme of mass media advertising and enforcement activity, b) to provide a brief description of the nature and extent of the integrated programme and c) to draw upon available evidence to assess the impact of the integrated programme upon serious alcohol-related road trauma in Victoria and help guide future efforts.