Improving random respondent selection in telephone surveys.

Author(s)
O'Rourke, D. & Blair, J.
Year
Abstract

A split-ballot respondent selection experiment was conducted on a probability sample of Illinois residents surveyed by telephone. Respondent selection was conducted in two ways: in a random half of the 2252 households, all adults were enumerated and one was selected randomly; in the other half, household informants were asked to identify the adult in the household whose birthday was the most recent. Results indicate that the birthday method is valid and effective.

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Publication

Library number
960555 ST [electronic version only]
Source

Journal of Marketing Research, Vol. 20 (1983), p. 428-432, 8 ref.

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