Incentives and seat belts : changing a resistant behaviour through extrinsic motivation.

Author(s)
Elman, D. & Killebrew, T.J.
Year
Abstract

Because previously attempted methods of increasing automobile seat belt usage have been proven to be either ineffective or unworkable, a series of field experiments was carried out to test a technique of behaviour influence utilizing a modest, positive incentive. Results showed that an incentive, regardless of the probability of payoff, raised belt use from 15% to nearly 40%.

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Publication

Library number
B 21783 fo /91/
Source

Journal of Applied Social Psychology, Vol. 8 (1978), No. 1, p. 72-83, ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.