Increasing child restraint use in New South Wales Australia: the development of an effective mass media campaign.

Author(s)
Freedman, K. & Lukin, J.
Year
Abstract

In 1979 a mass media campaign was mounted in New South Wales to promote the use of child restraints. The impetus of the campaign was three fold. The campaign package and the development of the communication strategy are described.

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Publication

Library number
B 20081 (In: B 19637 [electronic version only]) /83/91/ IRRD 261911
Source

In: Proceedings of the twenty-fifth Conference of the American Association for Automotive Medicine (AAAM), San Francisco, California, October 1-3, 1981, p. 307-321, 2 fig., 10 ref.

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