Influencing the attitudes of learner drivers.

Author(s)
Meadows, M.L. & Stradling, S.G.
Year
Abstract

This paper reports the evaluation of two sets of resources aimed at changing learner drivers' attitudes to road safety. One set of resources informed driving instructors as to the best way to improve learners' attitudes. Learners worked through the second set of resources at home between driving lessons. Ajzens (1985) theory of planned behaviour was used to measure intention, behavioural beliefs and subjective norm of 101 learners with regards to speeding, close following, traffic light violations and dangerous overtaking. Measures were taken prior to the introduction of the resources, immediately after the introduction of the resources and three weeks later. The resources had a significant, positive effect on learners' intention to close follow, violate traffic signals and overtake dangerously. However, the resources had no effect on learners' intention to speed. The resources had a significant, positive effect on learners' beliefs regarding traffic light violations, but not regarding speeding, close following or dangerous overtaking. Similarly, the resources had a significant, positive impact on the pressure to violate traffic signals that learners' perceived, but not on pressure to speed, close follow or overtake dangerously.

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Publication

Library number
C 18630 (In: C 18626 [electronic version only]) /83 / ITRD E109240
Source

In: Proceedings of the novice drivers conference, Bristol, U.K., 1 and 2 June 2000, 29 p., 24 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.