Abstract
Travel information is making a difference to travel behaviour. Informed travel is a continuing objective for government transport policy, but factors influencing behaviour must be considered carefully in today's information rich environment. This paper explores the relationship between information and driver behaviour using current examples, and seeks to understand how one affects the other. Information needs to be presented in an intuitive framework if policy objectives and outcomes are to be achieved over time. The paper also considers where emphasis should be placed in future, concluding that this is neither technology nor psychology but a pragmatic application of both. For the covering abstract see ITRD E134653.