An introductory note on alcoholic beverage advertising.

Author(s)
Wallack, L.
Abstract

The advertising of alcoholic beverages concerns all of us in the public health and alcohol field. In 1980, 903 million dollars was spent by alcoholic beverage advertisers in the USA. The attention of the American Public is clearly the focus of intense competition among alcoholic beverage producers.

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Publication

Library number
B 19694 T /83.4/
Source

Abstacts and Review in Alcohol and Driving, Vol. 2 (1981), No. 9 (September), p. 3-4, 6 ref.

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