Previous research has shown that speed has a clear role in accident causation and injury severity. A road-side survey was conducted to investigate the relationship between drivers' observed speed and a variety of driver and situational factors. A relationship was found between drivers' attitudes towards speeding and their observed speed. Drivers' tolerance of illegal behaviours was also related to speed choice, where those who were tolerant of illegal behaviours drove faster than other drivers. The characteristics associated with speeding, as defined in this report, can be used to model characters in public education campaigns, such as the Transport Accident Commission advertisements, or to target specific groups of the population as the recipients of education and enforcement campaigns. (A)
Abstract