`Jij rijdt ? Oké !' : evaluatieonderzoek Veilig Verkeer Nederland V.V.N.-campagne alcohol in het verkeer, 1989-1990. Onderzoek in opdracht van het Ministerie van Verkeer en Waterstaat, Directie Verkeersveiligheid DVV.

Author(s)
Söder, J.C.M.
Year
Abstract

The publicity campaign held by the Dutch Traffic Safety Organisation (VVN) in 1989-1990 is evaluated. The evaluation of this campaign on drinking and driving consists of the analysis of the results of a questionnaire. The questionnaire is the same as used in the previous measurements. It is sent to the target group, the young male driver aged 18-25 year. The central part of the evaluation research is the analysis of the so-called Fishbein- and Ajzenmodel of reasoned action.

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Publication

Library number
C 486 [electronic version only] /83.4 / IRRD 850641
Source

Haren, Rijksuniversiteit Groningen RUG, Verkeerskundig Studiecentrum VSC, 1991, 35 + 20 p., 12 ref.; VK 91-02 - ISBN 90-6807-202-1

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.