This report discusses the fact that it is often difficult to change the behaviour of road users by using information measures. An information measure should contain some type of reinforcement in order to have a greater chance of being observed. To have a lasting effect you have to experience that you have chosen to behave like this by yourself and that you are responsible for your own actions. If the information and your experience are in accordance, e.g. if you often have to pay a fine when you driving too fast, the chance of a lasting effect is greater.
Abstract