Laddering : een nieuwe ontwikkeling in segmentatie- en positioneringsonderzoek.

Author(s)
Pieters, R.G.M.
Year

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Publication

Library number
980319 ST [electronic version only]
Source

Tijdschrift voor Marketing, Vol. 22 (1989), (oktober), p. 30-41, 20 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.