Initiatives of placing `atmosphere agents' within urban public transport lines have multiplied during the 1990s. These experiences have answered to the need of public security and to avoid customers disaffection toward urban public transport. These initiatives have happened in a context of job functions restructuring and at a moment when companies are engaged in a process of growing interest toward their social environment. The `atmosphere agent' function reflects the debate on the new customers' expected services and on the required relationships between the firms and territories concerned by their activity and by the same insecurity. (A) The English title of the paper is: "The `atmosphere agents' in the urban public transports in France."
Abstract