Leveraging Intelligent Transportation Systems ITS data for transit market research : a practitioner's guidebook.

Author(s)
Strathman, J.G. Kimpel, T.J. Broach, J. Wachana, P. Coffel, K. Callas, S. Elliot, B. & Elmore-Yalch, R.
Year
Abstract

This report describes currently used Intelligent Transportation systems (ITS) and Transit ITS technologies that have the greatest promise for transit market research. This guidebook documents ITS and Transit ITS technologies currently in use, assesses their potential to provide market research data, and presents methods for collecting and analyzing these data. Also, the guidebook provides three in-depth case studies that illustrate how ITS data have been successfully used to improve market research practices. The guide should be useful to small, medium, and large transit agencies. (Author/publisher)

Publication

Library number
20080874 ST [electronic version only]
Source

Washington, D.C., National Research Council NRC, Transportation Research Board TRB / National Academy Press, 2008, 82 p., ref.; Transit Cooperative Research Program TCRP Report 126, Project B-29 - ISSN 1073-4872 / ISBN 978-0-309-09942-4

Publication (link)

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.