LONG-TERM EFFECTIVENESS OF SELECTIVE TRAFFIC ENFORCEMENT PROGRAMS FOR INCREASING SEAT BELT USE

Author(s)
JONAH, BA TRANSPORT CANADA, OTTAWA GRANT, BA TRANSPORT CANADA, OTTAWA
Abstract

The effect of selective traffic enforcement programs (steps) on seat belt use and motor vehicle accident casualties is evaluated. The following research questions are addressed: (a) will seat belt use2 years after a step be above the pre-step level? (b) will repeatedsteps be as effective as an initial step in increasing seat belt use? (c) does the increase in seat belt use induced by a step result in a reduction of accident casualties? a series of six seat belt surveys was conducted at the roadside in the ottawa area where three steps were implemented during a 12-month period and in a control community. Archival data were used to examine the impact of the steps on accident casualties. It was found that seat belt use 2 years after aninitial step was still significantly above baseline usage, that 3 subsequent steps significantly increased seat belt use from 66% to 84% and that driver casualties declined by 14% subsequent to the steps. Periodic steps are effective in affecting long-term increases in seat belt use and consequently reducing traffic accident casualties.(A)

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Publication

Library number
I 283375 IRRD 8507
Source

J APPL PSYCHOL WASHINGTON USA 0021-9010 SERIAL 1985-05 E70 2 PAG: 257-63 N0 P0 R3 T12 YA

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