L'opinion publique suisse et les campagnes de sécurité routière

Author(s)
Baby, R.
Year
Abstract

Two different studies has been done in Switzerland for the use of propaganda posters for traffic safety. Those studies gave mainly the same results. In the last years eleven themes, like speed limitation danger al intersections, have had a big propaganda on posters, on television, on radio, in paper etc. The results of this propaganda is discussed in this paper.

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Publication

Library number
A 7029 (In: A 7022)
Source

In: Colloque international sur la psychologie de la conduite automobile, Bruxelles, 7-10 janvier 1969, p. 233-249

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.