This paper considers the growing problems of the increase of travel and mobility in modern society. As a result of continuous confrontation with congested roads, slow-moving traffic queues, and pollution, people continually become more aware of the problems of too many cars in too limited an area. Widening existing roads and building new roads encourages more people to drive, and lowers the quality of urban life as a whole. The remedies are to encourage or require that: (1) only necessary and efficient car movements occur; (2) people more often travel to common destinations together; (3) more areas become car-sheltered or car-free. The social problem is reflected in the individual behaviour and choices of people. Influencing people's behaviour and choices can contribute to tackling the problem, but is not easy, because so many factors preserving old behaviour play their part; awareness and consideration of alternatives are important elements. For car owners, barriers to changing behaviour include: (1) possessing the car; (2) myth-forming; (3) finding excuses to justify one's own behaviour when it is wrong. Educational material opens up new ways of influencing the future wholesale consumer of transport systems. Examples of this material throw light on the underlying meaning.
Abstract