This report contains a general procedure to match desirable service attributes resulting from a market segmentation study with alternative service concepts to determine which alternative services are appropriate for a local area. In addition, key legal, regulatory, and institutional issues of the model involved in the provision of the alternatives are incorporated into the discussion. The purpose of this report is to encourage local planners to consider the full range of alternative public transportation services available to an urban area. "Public transportation," as used herein, includes all forms of intraurban passenger transportation that are available to the public, even if they are not considered common carriers. Public transportation, as defined here, includes private, public, and nonprofit systems. The public transportation system may move masses of people or only one person at a time. Rail systems have been excluded because they are generally beyond the scope of short-term planning considerations. (Author/publisher)
Abstract