Abstract
A summary of the findings of the Norwegian Institute of Transport Economics report on how public transport can increase its market share. Barriers against using public transport are outlined: feelings of insecurity, lack of understanding of the public transport system, physical obstacles, and poor information and marketing. Ways of improving information and marketing and of producing a user-friendly public transport provision are considered. These include making the route structure more effective, differentiating fares, and long-term prioritisation. Combined measures are necessary to reduce car traffic. Customer demands and requirements need to be given a more central place in the contracts.