Marketing and promotion of demand responsive transportation (DRT). II.

Author(s)
Reading, J.E.
Year
Abstract

Marketing (DRT) is discussed largely on the basis of experiences in the USA- Marketing is viewed as the dynamics of making a beneficial service available to the communities served for value received. A fare promotion called "Lets Split" was designed to introduce DRT to residents of a new service area by splitting the $1 fare with them. A flexible fare policy is planned for DRT for the elderly and handicapped.

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Publication

Library number
B 11084 (In: B 10961 S) /72/ IRRD 219266
Source

In: Demand-responsive transportation systems and services : proceedings of the 5th International Conference on Demand-Responsive Transportation Systems, Oakland, California, November 11 - 13, 1974, TRB Special Report No. 154, p. 131-132.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.