The acceptance and use of a personal transit dial-a-bus service was achieved by a marketing and promotional campaign which attempted not only to sell a service but also to persuade these who would use it to change their habits and life-styles. The various types of service each of which required specific marketing techniques are described.
In: Demand-responsive transportation systems and services : proceedings of the 5th International Conference on Demand-Responsive Transportation Systems, Oakland, California, November 11 - 13, 1974, TRB Special Report No. 154, p. 136-141.
This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.