Marketing for public transport : problems and promises

Author(s)
Brög, W.
Year
Abstract

Post-war transport planning priorities have neglected public transport for a long period of time. This situation was reinforced by the consistent efforts of the automobile industry to increase the distribution of their products.How it is time to try to motivate people to change their behaviour voluntarily in favour of public transport. But current marketing and advertising strategies are limited in their effectiveness towards achieving this goal.

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Publication

Library number
B 23170 (In: B 23120 [electronic version only]) /72/ IRRD 276571
Source

In: Colloquium Vervoersplanologisch Speurwerk CVS 1983 : transportation and stagnation : challenges for planning and research : proceedings of the 10th International Colloquium, Zandvoort, The Netherlands, December 14-16, 1983, Volume 2, p. 373-383, ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.