Marketing public transportation.

Author(s)
Reading, J.E.
Year
Abstract

The marketing of transit is defined as the dynamics of making a beneficial service available to the public for value received. A five step procedure for marketing transit is outlined: establish a reasonable goal by identifying the segment of the public to whom you are going to market which aspect of transit; determine the peculiarities of both the market and the environment in which the two must meet, and establish a plan of procedure.

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Publication

Library number
B 11116 (In: B 5255 S) /72.6/ IRRD 213659
Source

In: Issues in Public Transportation, proceedings of a conference held by the Highway Research Board at Henniker, New Hampshire, July 9-14, 1972, TRB Special Report No. 144, p. 95-97.

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