Marketing public transportation.

Author(s)
Kelley, M.L.
Year
Abstract

Certain questions regarding the marketing of transit service, as it applies to an airline company, are answered. New patterns of leisure and recreation time were studied and promotion campaigns were built around low weekend air fare and other special packages. A promotion campaign in newspaper and television was successful.

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Publication

Library number
B 11117 (In: B 5255 S) /72.6/ IRRD 213660
Source

In: Issues in Public Transportation, proceedings of a conference held by the Highway Research Board at Henniker, New Hampshire, July 9-14, 1972, TRB Special Report No. 144, p. 97-101.

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