Transportation systems designed to respond to the needs of olderresidents are frequently underutilized. The reasons are related to the quality of the system itself or to the level of senior involvement in the design. One aspect that is frequently overlooked is the way the availability of the system is communicated to senior residents. This study focuses on developing responsive rural transportation systems and targeting their appeal to senior residents. Strategies developed by marketing analysts will be reviewed as will perspectives on senior attitudes offered by gerontologists. On the basis of thesereviews, the study proceeds to propose strategies appropriate for conveying transportation innovations to the heterogeneous rural senior population. (A)
Abstract