Marketing sober driving.

Author(s)
Leonard, A.
Year
Abstract

This piece outlines the approach to "advertising" sober driving, as a way of preventing injury and death caused by people who could otherwise drive impaired. (Author/publisher) For the covering abstract of the conference see ITRD Abstract No. E201067.

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Publication

Library number
C 28096 (In: C 28028) /83 / ITRD E211197 (also at CD-ROM C 27890/C27945/C28028)
Source

In: Alcohol, drugs and traffic safety : proceedings of the 16th ICADTS International Conference on Alcohol, Drugs and Traffic Safety T'2002, Montreal, Canada, August 4-9, 2002, Volume 3, p. 1227-1229

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.