Mass media communications and driver behaviour.

Author(s)
Fleischer, G.A.
Year
Abstract

The application of a cost-effectiveness comparison method in a road safety campaign through the public communication media is discussed. Previous studies in this field show a number of deficiencies, such as lack of consistency in methods and poor design of research methods with inadequate evaluation of results. Factors leading to effective campaigns are stressed.

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Publication

Library number
B 913 (In: B 863) /83.2/83.5/ IRRD 205295
Source

In: Psychological aspects of driver behaviour : papers presented at the international symposium on psychological aspects of driver behaviour, Noordwijkerhout, The Netherlands, August 2-6, 1971, Volume 2, 19 p.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.