Mass media communications for pedestrian safety.

Author(s)
Wilde, G.J.S.
Year
Abstract

Numerous instances of modification of road user behaviour as a result of mass media communications are presented and an effort is made to identify those aspects of publicity design that are most effective in bringing about behaviour change in road users. As the great majority of pedestrian accidents result from interactions between pedestrians and automobile drivers, messages for the promotion of pedestrian safety directed at these two classes of road users are considered in detail.

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Publication

Library number
B 10458 /73.3/83.2/83.5/
Source

Kingston, Queen’s University, 1976, 78 p., fig., tab., ref.

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