Our prime objective with this report has been to study UK motorists’ attitudes to driving safety and behaviour on our roads and to track any changes over time. This initial report will form a baseline for future annual surveys looking at potential car driving problems faced by drivers now compared with the past and their perception of threats to personal safety whilst driving The study will also provide valuable insight into the relative acceptability of driver’s behaviour versus their actual self-reported performance on the road. For government our report shows the key areas of road safety legislation and police enforcement priority that will command the highest levels of public support. Improving road safety must always be a collaborative project and our survey highlights the best way for the government to balance ‘carrots and sticks’ in its policy approach. Our aim is to make the IAM Safety Culture Index an important annual litmus test of progress in shaping positive behaviour on the UK’s roads. The IAM would like to thank the American Automobile Association (AAA) for sharing the concept with us and Lake Market Research for conducting the survey work. This report forms a summary of the main findings and in the coming months we will be releasing further analysis showing differences by region, gender, age and journey purpose. (Author/publisher)
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