Abstract
The principal goal of the research reported here is to develop a prototype model of destination choice from the basis of individual-choice hypotheses and the application of attitudinal enquiry. The next task of the research was to develop a data base appropriate for testing the hypotheses of the research. A variety of models were constructed from the data and subjected to a number of tests. The resulting models indicate that attractiveness of alternative non-grocery shopping destinations is based on quality, variety satisfaction, and parking. Quality is the most important attractiveness aspect of shopping destination choice.