Mobility commerce : a tool to achieve sustainable mobility. The citizens’ need occupies the centre stage in the new NVVP. It is for that purpose the government asks for a financial contribution from everyone. This so called ‘price policy’ helps the government to control mobility, by imposing negative financial stimuli. This can be characterized as a vertical relation between the government on the one side and businesses and civilians on the other side. This is also the way in which the government urges employers to draw up mobility plans. Employers increasingly focus on sustainable venture. They do not like to be badgered and rather control their business by imposing positive financial stimuli (profit) or added value. The way the government tries to urge them into mobility plans leads to a lack of understanding. A case-study from DHV Mobility & Traffic with Nuon shows that ‘mobility commerce’ can result in sustainable mobility. The employer offers employees a set of mobility options. Within this set, sustainable options are cheapest to make use of. The employees can cut in their costs by making use of these sustainable options. The case-study shows that mobility commerce results in added value for both the employer and the employees. Mobility commerce lodges mobility plans with sustainable venture. Mobility commerce also brings to objectives from government and employers back in line with each other. Therefore the principles of price policy are altered from negative stimuli to positive stimuli. (Author/publisher)
Abstract