Mobility Management Strategies for the Next Decades (MOST) was the largest European-funded project in the field of mobility management (MM). It is a 3-year research and demonstration project. MM has been applied and tested by more than 30 demonstrators in 13 European countries, and its impacts have been evaluated. MM is an innovative, demand-oriented approach to provide for a sustainable transportation system. It is based on information, coordination, and motivation and complements traditional (infrastructural) transport planning. In comparison with transport demand management, which focuses mainly on the way to work and the formation of car- and vanpools, MM is broader and is applied to manifold target groups. In MOST this is reflected in the six thematic fields of the demonstrations: educational institutions, tourism, health institutions, site development, temporary sites and events, and mobility centers and consulting. MOST provides evidence for the wide applicability of MM to very different thematic fields and target groups. Already in the short term, MM raises the quality of offered mobility-related services, improves accessibility, fosters changes in attitudes, and influences modal choice toward more sustainable modes. MM can often be started by implementing temporary services that, due to their success, become long-term institutions. The complexity of MOST contributed to the ability to generalize from the results and recommendations, hence preparing the way for future standardization and an increase in the quality of transportation systems.
Abstract