Modelling the modal choice decision process.

Author(s)
Lovelock, C.H.
Year
Abstract

A micro-analytic model of modal choice is developed in flow-chart form, clarifying the stages in the modal choice decision process for any given trip. The model explicitly recognizes the impact of psychological variables on modal choice as well as the consumer's need for information if he or she is to evaluate realistically all alternatives.

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Publication

Library number
B 10072 T /71/ IRRD 216081
Source

Transportation, Vol. 4 (1975), No. 3 (September), p. 253-265, 1 fig., 23 ref.

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