Moderating effects of social assistance on verbal interventions to promote safety belt use : an analysis of weak plys.

Author(s)
Berry, T.D. Geller, E.S. Calef, R.S. & Calef, R.A.
Year
Abstract

Research was conducted to examine the effectiveness of posting a written sign (e.g., "Please Buckle Up, I Care") to prompt the safety belt use of drivers exiting a university parking lot. In addition, the moderating effects of an intervention agent holding the written sign was evaluated (i.e., a socially assisted intervention). The results showed the effectiveness of a socially assisted written sign was greater than presenting a written sign alone. The results and interventions, in general, are discussed within a rule-governed and verbal-intervention framework. (Author/publisher).

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Publication

Library number
C 9900 [electronic version only] /83 / IRRD 852896
Source

Environment and Behavior, Vol. 24 (1992), No. 5 (September), p. 653-669, 38 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.